Ryan Serhant was shy, unemployed and working occasionally as a hand model when he started working in the real estate industry in 2008, at a time when the US was on the brink of economic collapse. Just nine years later, he has emerged as one of the world's leading brokers and an authority on the art of sales. Sell It Like Serhant is a witty – sometimes hilarious – and useful strategy book that will help you gain confidence, get results, and sell almost anything. In this book you will discover: The seven stages of selling Your strong point How to become a dominant negotiator How to manage, not "steal", time Through useful lessons, entertaining stories and enlightening examples, you will see how you can adopt Serhant's principles to increase your profits and reach success. With his hands-on guidance, you'll learn to handle multiple deals at once and close them all, every time. Regardless of the market you work in or your experience, Sell it like Serhant will get you to the top. They said of the book: "The art of selling—your product, your service, or even yourself—has changed more in the last 10 years than it has in the previous 100. That's exactly why you need the book by Ryan Serhant! Based on his incredible success in the real estate market, he offers you smart, practical, up-to-date instructions for getting new clients and keeping old ones. Whatever you sell, you'll do it better if you learn to sell like Serhant.” –Daniel Pink, New York Times bestselling author of When and To Sell is Human “No matter what your profession is, whether you're a real estate agent or a writer, you need to know how to sell yourself and your work. If you can't do that, you just won't have food on the table. This book, from one of America's most powerful salesmen, is a fast-track method of learning how to become a great salesperson." –Ryan Holiday, bestselling author of The Obstacle Makes the Way and Ego Is the Enemy Ryan Sherhand is one of the world's best-known and most successful real estate agents. After a decade leading one of New York's leading real estate brokerage groups, he founded the SERHANT Group, a global real estate agency with its own commercial and promotional film production studio, education division, marketing department and technology division. platform. He rose to fame from the US bestseller Sell It Like Serhant and is now a co-host on Bravo's hit show Million Dollar Listing New York. Ryan lives in New York with his wife Emilia and their daughter Zena.