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The effective strategy to close every sale. Whatever you're selling (yourself, your product or your services) How to Sell Exactly will equip you with strategies to achieve the results you seek. Phil M. Jones, the youngest ever recipient of the British Excellence in Marketing and Sales Awards (BEMSA) Sales Trainer of the Year, explains how to develop the skills necessary to grow your clientele, increase your orders and win business from your competitors. Exactly How to Sell reveals useful techniques to help you boost your confidence before every conversation with a prospective buyer. It shows how to define your target market, how to expand the scope of your partnerships, how to create win/win conditions and how to invest in relationships for the long term. The book provides tips on how to be a good listener, stay in control, and lead prospective buyers to the sale, protecting you from the stereotype of the "pushy" salesperson. They said of the book: "Exactly How to Sell is exactly what it promises: The ins and outs of selling, combining traditional techniques with today's dynamic consumer needs." –Heather Sager, Vice President of Learning & Development, Audigy Group, LLC “The primary function of any business is sales. If you wish that wasn't the case, read How to Sell Faster. Jones will help you fall in love with sales in a way that aligns with your values and your desire to be useful. And, best of all… he explains it so simply by presenting an easy-to-implement process to get as many clients as you want. This book will really teach you exactly how to sell.” –Michael Port, New York Times and Wall Street Journal bestselling author of Book Yourself Solid and Steal the Show “In How to Sell, an entertaining and highly readable book, Phil M. Jones presents a step-by-step method for professionals to get the most value out of the sales process. It dispels stereotypes of sales as a sacrilege for professionals, helping them achieve massive success by focusing on the customer's needs and why they should choose them. Buy this book and you won't regret it.” –Dr. Dave Fabry, PhD, Vice President of Global Medical Affairs, GN ReSound Phil Jones is a best-selling author and considered one of the world's leading sales consultants. He has trained more than two million executives of the world's largest companies, on five continents and fifty-six countries, teaching the lost art of oral communication. In 2013, when he was awarded the British Excellence in Sales and Marketing Award as Best Sales Trainer, he was the youngest person ever to receive the award. Phil divides his time between London and New York.