Κλειδάριθμος Ιδιοφυΐα του Μάρκετινγκ

This book presents a radically different, new approach to marketing! In competitive and rapidly changing markets, businesses need marketing and its executives more than ever. This book gives you the ideas, insights, and inspiration to build brands that are truly different, to develop more innovative solutions, and to engage customers even more! From Apple's vision to Zara's concept, passion of Nike and the irreverence of Jones Soda, the entrepreneurship of Jet Blue and the rampage of Agent Provocateur, today's top companies and marketing executives think and act differently. Marketing expert Peter Fisk has written a compelling book that offers insider knowledge, challenges and inspires, brings together the challenges and opportunities of today's marketing, and shows you how to infuse your company with marketing geniuses to achieve outstanding results. The book is for all people in business today . Whether you are a communications specialist or market researcher, brand or product development manager, marketing manager or CEO, this book is perfect for you. It's also written to be suitable for both large companies and small businesses, as well as local dealers. You too can become a marketing genius! Are you ready;