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Imagine a world where the majority of people wake up inspired to go to work, feel safe there, and go home feeling fulfilled. It's not as crazy as you think. From NY Times bestselling author START WITH WHY In his travels around the world, Simon Sinek has observed that in some groups, trust runs so deep that members would literally risk their lives for each other. Other groups, no matter how many incentives are offered to them, remain in a state of civil war, fragmented and failed. Why; The answer became clear in a conversation with a US Marine Corps general when Sinek asked him "what makes the Marines so good." "Leaders eat last," the general replied. Sinek saw it for himself. The lower ranking Marines ate first, while the higher ranking Marines took their place at the end of the line. What is symbolic in the dining room is a matter of life and death on the battlefield: Great leaders are ready to sacrifice their self-interest for the good of those under their charge. Modern workplaces are usually full of cynicism, paranoia and selfishness. But the best organizations foster trust and collaboration because their leaders build what Sinek calls a "circle of safety." When everyone feels like they belong somewhere, their energy is devoted to the common goal and the exploitation of great opportunities. In this book, Sinek also explores the leadership difficulty of Millennials. As a generation, they seek to work somewhere with a sense of mission – they want their work to make an impact – and they only find the sense of purpose they seek if their organizations succeed in creating a Circle of Safety. The compelling research and true stories in this book prove that leaders who willingly eat last are rewarded with engaged, confident, and effective colleagues. It's amazing how well this works. Simon Sinek leads a movement that has a very simple goal: to push people to do what inspires them. From members of Congress to foreign ambassadors, from small businesses to giants like Microsoft and WalMart, from Hollywood to NASA and the Pentagon, everyone who wants to inspire others is now seeking to learn about WHY. Simon Sinek works as an assistant at the RAND Corporation, teaches Strategic Communication at Columbia University's graduate program, and is active in the arts and nonprofits. When not traveling, he lives in New York. His TEDx talk on WHY is one of the top twenty most viewed talks on TED.com, and Sinek is now invited by numerous companies to share his WHY concept with them.