Κλειδάριθμος Μικρές Συνήθειες

Forget the latest trend for grueling exercise. Forget big decisions that only last a few weeks. Forget the guilt. Forget the resentment. Improving your life is much easier than you think. Try any habit, make it small, find where it naturally fits into your life, and nurture its growth. BJ Fogg, Silicon Valley icon and founder of the legendary Behavioral Design Lab at Stanford University, has decoded habit formation. With the Tiny Habits© method, based on twenty years of research and used by more than 60,000 people, he reveals that the key to changing behavior is the opposite of what you've always been told. It's not about willpower, it's about starting small and in a way that makes you feel good. They wrote about the book "On the subject of Behavior Design, no one in the world could write a more useful book than BJ Fogg." –Robert Cialdini, bestselling author of Yes! 50 Secrets from the Science of Persuasion "BJ Fogg is rightly considered an iconic figure, not only among behavioral science academics, but also in the business world." –Rory Sutherland, vice chairman of the Ogilvy Group and author of Alchemy "Deeply researched and very practical, this book will be an invaluable aid to anyone interested in changing their behavior (which is to say, all of us)." –Gretchen Rubin, New York Times bestselling author of Lessons in Happiness “Small Habits will help each of us have the best year of our lives. Whether you want to sleep better, lose weight, work smarter, or be more present as a parent, BJ Fogg is the 'father' of habit research and his advice has already changed my life." –Dr. Rangan Chatterjee, author of The 4 Pillars of Well-Being BJ Fogg, PhD is the founder and director of the Behavioral Design Lab at Stanford University. In addition to his research, he leads the Academy of Small Habits in order to help people around the world. Fortune magazine includes his name on its list of "Ten Young Gurus You Should Know." He divides his time between N. California and Maui.